Good to GO
Are you a small business owner or solo practitioner in the healthcare industry struggling to get enough clients, while figuring out how to set up your business?

Good to GO is a 5 week course designed to help ensure your marketing and messaging foundation is rock-solid. We’ll cover the fundamentals of marketing for the sole practitioner or small business owner in the healthcare industry. Topics range from identifying your ideal clients, how to locate them, and how to engage those clients on their level. We focus on how to grow your business, and also how to improve your skills at running your business. You know how to help your clients, but the daily grind is a whole different brew when you are your own boss.

Don’t know who your ideal client is? Do you find yourself trying to market to EVERYONE because you just need clients NOW?

This is exactly WHY I created the Good to GO course.  It’s to help small business owners in the healthcare field navigate their way through these tough times, and wild waters.

Course Instructed by: Nancy Ruffner
Who is Nancy?

Hi! I’m Nancy Ruffner, and I am really pleased that you are taking a moment to check out my website. My career path has taken me through various twists and turns throughout the years. I hung out my shingle and formed my own patient advocacy and care management agency after helping my elderly parents as they aged and passed. During this difficult time, I learned so much about navigating a complex healthcare system, and felt called to help others have an easier path than I did. As a result of my experience, I found there were more ways for me to help, connect and serve within the healthcare community, specifically in the area of small businesses. Now I am well known as a coach, consultant, teacher and speaker.

With a love based in social services, I began my agency to apply direct pressure to the wounds I saw within the healthcare system. Since then, I’ve expanded my vision to help others use their skills to create their own niches with their healthcare practices. I take pride in my work ethic, and will keep your attention with my sense of humor. I love to help others build confidence in their own small businesses. For this reason, I offer workshops and courses to other healthcare practitioners who are hanging out their shingles, just like I did.

Now, I am not only a patient advocate, but also a resource for my professional peers who also want to heal the wounds they see in their specialty. I am here to guide those who need an experienced helping hand to continue to do what they love to do.

Who is this course not for?

Well, I’m really glad you asked such an important question, thank you. 

This course is not for people who are not ready to do the work.

If your preferred mode of marketing is to invest from your savings or profits into paying for ads, then this course is NOT for you. 

If you have several employees, this course may not be tailored to your specific business needs. 

What You’ll Learn

N  In this course, you’ll discover limiting beliefs that may be hindering you: mindset  and money blocks!  We all have them.  We’ve all struggled with them. These are the things that we tell ourselves, when it comes to business, that are complete hogwash.  You know, things like “I can’t charge them full price for the hours, because I’m working too many hours on this case”, or “I don’t have enough experience to charge my full rate for this”

N Learn the “U-Turns” you will need to move past the challenges facing you and your business. We’re going to talk about how to get past those pesky little gremlins in your head. In fact, we’re going to learn these really cool “U-Turns” to go sneaking past them because guess what? Those little buggers are not your friends and they don’t want you to learn how to overcome them.

N Understand the keys to conversations to actively engage your new and existing customersTalking to customers can be scary, challenging, intimidating, and bring up all the emotions you don’t want people to see.  You don’t want to scare your new clients away by appearing unprofessional. You also need to balance working with the clients you already have while generating leads for new clients. They all need you to be present with your complete attention. It can be hard to focus on their needs when you are worried about running a profitable business.You know you lack confidence, and you do not want any client to sense it.

How do you tell them how much you charge, and when?
How do you bring up contracts without sending them running? If you’re like most in this field, you’ve never had to have these conversations before, and it can be both sticky and unnerving, because it’s totally out of your comfort zone. If you only knew how to successfully start these conversations and knew how to close the sale, you would be in a much better position than you are now. 

Get in front of your client’s “windshield” – be visible when your clients need you. Do you know where and how to show up in front of people so that you can be top of their mind when they need you? Do you know how to do this without seeming creepy, weird, or just plain “off”?  Or are you worried that your business isn’t thriving because your potential clients can sense your desperation?

N Identify YOUR target audience and your IDEAL Clients. I know that this will come as a complete shock to some of you who are reading this,  but not everyone is your client. You need clients who can afford to pay you, and who need your service.  You also need clients you can gel with so that you can build your reputation at the same time as you build your business.

N Rethink your networking to serve you AND your clients. Networking can either be a profitable source of clients, or a massive waste of time. There isn’t any in-between. Do you know how to work a networking group, and more importantly, how to choose the right networking groups to yield high-quality clients?

About the Course

  I Good to GO Begins Monday, June 7, 6:00 PM EST.

  I The Course price is $497.

  I 1 hour-long class meetings on Mondays in Zoom.

  I Small class size, to build camaraderie, accountability and long-lasting connections.

  I Teaching, instructional content prepared and delivered.

  I Informal atmosphere, we are all moving forward together.

  I Instruction, group exercises, discussion, and Q&A.

  I Homework Assignments, personal development and reflection opportunities.

Office Hours

  I Office Hours Fridays between 3:00 PM and 4:00 PM EST.

  I 60-minute weekly opportunity to meet with Nancy and other classmates.

  I Extra Instruction I call “Snackables.”

  I Open Q&A.

  I Networking.

  I Case Studies.

  I Discuss and celebrate your successes.

  I Review homework assignments.

“You can’t start until you start.”

This course includes:

  • 5 Weekly Sessions Facilitated by Nancy
  • Group exercises
  • Homework Assignments
  • 60 extra minutes of Office Hours (weekly)
  • Q&A
Testimonials
The list of 13 tips was an effective way of presenting the material. I found the concept of making our “real estate,” work harder for us, meaning email signatures, business cards and marketing brochures, social media pages, etc. very worthwhile.
Gabrielle Hochberg

Health Advocate Experts

Thanks for the great marketing webinar! Very helpful and clear information delivered and Nancy was so fun to listen to and learn from. What a treat to see fellow Advocates’ faces and to meet this community. I’m looking forward to putting the marketing tactics to work.
Rachel Westlake

Woven Health Advocacy

Coaching and mentoring come naturally for Nancy, along with her positive energy, vast knowledge of the area, and available resources. All of this combined, provided me critical information to help start my own independent patient advocacy business.
Rachel L. Vaughters, BCPA

Video Testimonials
Testimonial By: Rachel L. Vaughters, BCPA
Testimonial By: Adrianne Crawford
Testimonial By: Chris Van Haren RPh, BCPA
Good to GO
Are you a small business owner or solo practitioner in the healthcare industry struggling to get enough clients, while figuring out how to set up your business?

Good to GO is a 5 week course designed to help ensure your marketing and messaging foundation is rock-solid. We’ll cover the fundamentals of marketing for the sole practitioner or small business owner in the healthcare industry. Topics range from identifying your ideal clients, how to locate them, and how to engage those clients on their level. We focus on how to grow your business, and also how to improve your skills at running your business. You know how to help your clients, but the daily grind is a whole different brew when you are your own boss. 

 

Don’t know who your ideal client is? Do you find yourself trying to market to EVERYONE because you just need clients NOW?

This is exactly WHY I created the Good to GO course.  It’s to help small business owners in the healthcare field navigate their way through these tough times, and wild waters.

Course Instructed by: Nancy Ruffner

“You can’t start until you start.”

This course includes:

  • 5 Weekly Sessions Facilitated by Nancy
  • Group exercises
  • Homework Assignments
  • 60 extra minutes of Office Hours (weekly)
  • Q&A
Who is Nancy?

Hi! I’m Nancy Ruffner, and I am really pleased that you are taking a moment to check out my website. My career path has taken me through various twists and turns throughout the years. I hung out my shingle and formed my own patient advocacy and care management agency after helping my elderly parents as they aged and passed. During this difficult time, I learned so much about navigating a complex healthcare system, and felt called to help others have an easier path than I did. As a result of my experience, I found there were more ways for me to help, connect and serve within the healthcare community, specifically in the area of small businesses. Now I am well known as a coach, consultant, teacher and speaker.

With a love based in social services, I began my agency to apply direct pressure to the wounds I saw within the healthcare system. Since then, I’ve expanded my vision to help others use their skills to create their own niches with their healthcare practices. I take pride in my work ethic, and will keep your attention with my sense of humor. I love to help others build confidence in their own small businesses. For this reason, I offer workshops and courses to other healthcare practitioners who are hanging out their shingles, just like I did.

Now, I am not only a patient advocate, but also a resource for my professional peers who also want to heal the wounds they see in their specialty. I am here to guide those who need an experienced helping hand to continue to do what they love to do.

Who is this course not for?

Well, I’m really glad you asked such an important question, thank you. 

This course is not for people who are not ready to do the work.

If your preferred mode of marketing is to invest from your savings or profits into paying for ads, then this course is NOT for you. 

If you have several employees, this course may not be tailored to your specific business needs. 

What You’ll Learn

N  In this course, you’ll discover limiting beliefs that may be hindering you: mindset  and money blocks!  We all have them.  We’ve all struggled with them. These are the things that we tell ourselves, when it comes to business, that are complete hogwash.  You know, things like “I can’t charge them full price for the hours, because I’m working too many hours on this case”, or “I don’t have enough experience to charge my full rate for this”

N Learn the “U-Turns” you will need to move past the challenges facing you and your business. We’re going to talk about how to get past those pesky little gremlins in your head. In fact, we’re going to learn these really cool “U-Turns” to go sneaking past them because guess what? Those little buggers are not your friends and they don’t want you to learn how to overcome them.

N Understand the keys to conversations to actively engage your new and existing customersTalking to customers can be scary, challenging, intimidating, and bring up all the emotions you don’t want people to see.  You don’t want to scare your new clients away by appearing unprofessional. You also need to balance working with the clients you already have while generating leads for new clients. They all need you to be present with your complete attention. It can be hard to focus on their needs when you are worried about running a profitable business.You know you lack confidence, and you do not want any client to sense it.

How do you tell them how much you charge, and when?
How do you bring up contracts without sending them running? If you’re like most in this field, you’ve never had to have these conversations before, and it can be both sticky and unnerving, because it’s totally out of your comfort zone. If you only knew how to successfully start these conversations and knew how to close the sale, you would be in a much better position than you are now. 

Get in front of your client’s “windshield” – be visible when your clients need you. Do you know where and how to show up in front of people so that you can be top of their mind when they need you? Do you know how to do this without seeming creepy, weird, or just plain “off”?  Or are you worried that your business isn’t thriving because your potential clients can sense your desperation?

N Identify YOUR target audience and your IDEAL Clients. I know that this will come as a complete shock to some of you who are reading this,  but not everyone is your client. You need clients who can afford to pay you, and who need your service.  You also need clients you can gel with so that you can build your reputation at the same time as you build your business.

N Rethink your networking to serve you AND your clients. Networking can either be a profitable source of clients, or a massive waste of time. There isn’t any in-between. Do you know how to work a networking group, and more importantly, how to choose the right networking groups to yield high-quality clients?

About the Course

  I Good to GO Begins Monday, June 7, 6:00 PM EST.

  I The Course price is $497.

  I 1 hour-long class meetings on Mondays in Zoom.

  I Small class size, to build camaraderie, accountability and long-lasting connections.

  I Teaching, instructional content prepared and delivered.

  I Informal atmosphere, we are all moving forward together.

  I Instruction, group exercises, discussion, and Q&A.

  I Homework Assignments, personal development and reflection opportunities.

Office Hours

  I Office Hours Fridays between 3:00 PM and 4:00 PM EST.

  I 60-minute weekly opportunity to meet with Nancy and other classmates.

  I Extra Instruction I call “Snackables.”

  I Open Q&A.

  I Networking.

  I Case Studies.

  I Discuss and celebrate your successes.

  I Review homework assignments.

Testimonials
The list of 13 tips was an effective way of presenting the material. I found the concept of making our “real estate,” work harder for us, meaning email signatures, business cards and marketing brochures, social media pages, etc. very worthwhile.
Gabrielle Hochberg

Health Advocate Experts

Thanks for the great marketing webinar! Very helpful and clear information delivered and Nancy was so fun to listen to and learn from. What a treat to see fellow Advocates’ faces and to meet this community. I’m looking forward to putting the marketing tactics to work.
Rachel Westlake

Woven Health Advocacy

Coaching and mentoring come naturally for Nancy, along with her positive energy, vast knowledge of the area, and available resources. All of this combined, provided me critical information to help start my own independent patient advocacy business.
Rachel L. Vaughters, BCPA

Video Testimonials
Testimonial By: Rachel L. Vaughters, BCPA
Testimonial By: Adrianne Crawford
Testimonial By: Chris Van Haren RPh, BCPA